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This domain states the following, "The Central Motel as it name implies, is in the centre of our main town Avarua." We observed that the web page stated " It is ideal for visiting consultants, business people, company representatives and tourists who like to be in town and still only a short bus,scooter,bike or car ride to fabulous beaches." It also stated " We have 14 rooms and a small conference room. Vs, fridges, toasters, kettles, mini bars, teacoffee making facilities, fans and en-suite. There is a Spa pool to cool off in after meetings or just to cool off!." The header had motel as the highest ranking keyword. It was followed by hotel, rarotonga, and avarua which isn't as ranked as highly as motel. The next words the site uses is airport. consultants was also included and will not be understood by search engines.